The GOAL and MISSION of the brand:
The goal and mission of this positive clothing line would be to remind people about the amazing things in life and help people gain positive perceptions, to help people expose themselves with passion, imagination, and creation. To try and make this world we live in easier for people and more positive. To lead by example, help spread love, compassion and help people persevere with their dreams.


The Positive Inception:

Inception has the meaning of starting, or that it explains a new beginning. When starting something or beginning something in life, it is truly important to think positive, have positive thoughts and positive intentions. When committing to a project or to a certain individual, you have to make sure that you put your heart and soul into it. 

The logo is a seed and reason being is because a seed is the start of something new, the beginning of a new life. For a seed to grow, you need water and light for it to become healthy. Human beings are kind of like seeds due to the fact that you need people around you to help you grow and become the person that you are today. Usually, a seed grows into something beautiful and it can evolve into a lot of different directions. If people can use positivity in the right way the possibilities are endless.

The positive inception is built on a foundation of love, creativity, dreams, teamwork, perseverance and positivity. With that being said, it is always important to try and bring out the positive in every situation. It is extremely important to always be true to yourself and be true to others. To treat people as you would want to be treated. It is also important to take the risk in what you believe in. If you have a good idea, run with it and persevere with it.  

The great thing about the positive inception is that it has a different meaning for everyone, because in life, every individual is completely unique and different in their own way. Everyone has different dreams, obstacles to overcome and new experiences to begin. That’s what makes the world so exciting!

The positive inception is what you make of it; it is your start, your beginning. Those who are lazy, pick up the remains of those who hustle. Follow your dreams, and you will get everything you want!!


My perception of the brand (Owner: Ryan Benoit):

My name is Ryan Benoit. I was born with cerebral palsy. When it comes to the brand, I wanted to create something to allow people to be more positive, to help them gain a different perspective on life. I wanted to have a positive impact on the general public. I thought what better way to do so than with a clothing line. Having a positive mindset can do wonders to an individual. This is what I want to share with this positive clothing line. The world is infinite, and anyone can do anything they put their mind to. Life is full of endless opportunities.

Dreams are extremely important. It is a big meaning targeted towards the brand. Dreams help you do want you want. In life, you have to dream big and work hard. I think dreams give you a purpose to achieve something. It is all about having an idea, and executing that idea into something great. It is all about trusting the process and to believe in yourself, in your abilities.

 I think the coolest thing you can be is you. It is important to try and live your life as the person in which you really are and not change yourself or your personality for anyone. If people do not like you for who you are, it is truly their loss because everyone is amazing in their own way. Ultimately the brand is all about making individuals feel better about themselves and to make them realize that they can achieve anything. I get messages sometimes saying “I suffer from depression, and when I wear your clothing, I feel so much better.” Or “I was having a bad today and when I put my positive inception hoodie, everything seemed to get better”.  It is extremely humbling to be able to have a positive impact on people as well as to be a role model.

I think the positive inception is more than a positive clothing line, it is a way of life, it is a mindset, it is a lifestyle. 

“The people who are crazy enough to think they can change the world are the ones who do.”- Steve Jobs


Contacting information;

Email address:

Ryan Benoit - 1-705-618-1987 


Store Location: 1212 LaSalle Blvd. Sudbury Ontario. P3A1Y5